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Intelectual Property & Inovation

Intellectual property

   Intellectual property prosecution, protection & management
   - Acquisition of rights
   - Licensing and transfer of technology
   - Supply and distribution agreements
   - Intellectual property registration
   - Representation before the Brazilian Patent Office and National Copyright Bureau

   Domain names protection & management
   - Domain name domestic & international registration
   - Licensing agreements and sublicensing agreements

   Transaction structuring

   Anti-counterfeiting actions

   Dispute resolution

Entertainment and cultural incentives

   Legal structuring and negotiation of incentive agreements

   Representation before the National Cinema Agency

   Licensing agreements and sublicensing agreements

   Music, talent, image and product licensing

   Licensing agreements for broadcast rights, cable and major broadcast network agreements

Information technology & digital markets

   Software and information technology assets protection & management

   Development, production & commercialization agreements

   ASP, integration & customisation agreements

   Software licensing and transfer agreements

   Strategic alliances & partnerships

   Corporate policies for the protection of digital formats
   - Training seminars
   - Compliance manuals
   - Handling strategies

   Internet privacy
   - Utilisation guidelines
   - Compliance manuals
   - Website terms of use
   - Handling strategies

   Internet transactions
   - General advisory
   - Structuring of B2B, B2C and B2G transactions

Advertising

   Representation before self-regulatory entities
   - CENP
   - CONAR

   Legal structuring and negotiation of media allocation, volume incentive and campaigns-   related agreements

   Development, production & commercialization agreements

   Advertising clearance, media compliance and preventive strategies

   Promotional marketing law, contest rules and contest and joint promotion management    agreements

Dispute resolution

We offer particular expertise in relation to acquisition of rights, transactions involving licensing and the transfer of technology, technology joint ventures, research and development, supply and distribution agreements, and dispute resolution.

We advise both established and developing businesses and have been involved in a number of mergers and acquisitions, restructurings and public offerings in this field, as well as competition law issues which may arise. We also advise clients on legal issues connected with introducing products to the market such as branding, product information leaflets and advertising.

Additionally, we have considerable expertise dealing with data protection and data privacy issues and strategies. Our experts advise clients exploiting technology (such as radio frequency identification and biometrics) that involves using, transmitting and trading in information personal to the individual.


        




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